Franchising - Embers America

How Our Franchise Relationship Works

In the United States today, roughly one in eleven businesses are franchised. Yet they account for a whopping 40.9 percent of every dollar spent in retail. Then you add the fact that franchises have very low failure rates, it's no wonder why so many business people consider franchising.

How is EmbersŽ different than the others?

The EmbersŽ relationship was created to protect what you've worked so hard to accomplish. We combine the very best of what you offer with the best of our advertised brand. Together, we build from your existing sales levels and work hard to contain and reduce your costs. As an example, we want you to keep your "name equity" . . . all the great things that you're already known for - from the great food to the friendly, neighborhood decor you have carefully chosen. Your restaurant will stay as individual as you are. That's what EmbersŽ is all about!

Our Philosophy

You may be thinking that this sounds good so far, but you're doing all right now. Why should you consider the EmbersŽ franchise? You don't need anyone to tell you how to run your business.

Frankly, that's the beauty of this opportunity. We want to be your strategic partner, not your master! Our franchise format was designed to bring together the successful restaurant operations, uniting our experiences, reputations, and our passion . . . to go head to head with the big guys who are marketing to our customers every day.

It's this simple:

Typical Franchisor	The EmbersŽ Way
They dictate "This is the POS system you must use"	We suggest "Use what works best for you"
They demand "This is the only way it can be done."	We support "If it ain't broke, don't fix it."
They require "Here's THE menu you will use."	We reinforce "That's a great recipe. Keep it."

Independent research tells the story

Our own research proves the point. In a telephone poll, 79 percent of respondents said that having the same decor in every location was not important. What they did want was the same quality of service (94 percent), the same food quality (90 percent), and the same quality of cleanliness (91 percent). In fact, we learned that 86 percent of the respondents would definitely eat at a concept like EmbersŽ.	Important	Not Important
	Quality Service (94%)	Strict Decor (79%)

	Food Quality (90%)

	Cleanliness (91%)

"Brand Excitement" - Getting the Word Out with a Solid Marketing Plan

You're driving down the interstate and need to pull off for gas. At the exit, you see a Super America, Conoco, Amoco, and "Joe's Gas." When was the last time you pulled into a "Joe's Gas?" The same holds true in the restaurant business. Is it fair? No! Is it a reality? Yes! You'll appreciate the results of our marketing plan. Your loyal guests will keep coming . . . probably more often. But the real goal is to get new customers through your door. That means all of those people driving the highways who never knew you were there. Last year we served millions of customers in our restaurants, telling them to look for EmbersŽ as they travel The marketing starts now!

From television and radio advertising to highway billboards to professionally produced ad slicks, point-of-sale, and in-store merchandising, its all there to help us increase customer traffic!

Our Goals is to Make YOUR Life Easier - Systems that Support Yours

Owning and operating your own business, especially a restaurant, is tough job. The last thing you need is us sticking our nose in where it doesn't belong. We want to support you, not drive you crazy. You'll continue to make your own decisions, because who can know your people and market better than you?!

However, with over 43 years under our belt, we are in a unique position to share a thing or two. We'll make available various cost control systems and leasing options - that may provide additional financial flexibility. Since we developed these systems ourselves, you can be assured that we did it to improve operational efficiency.

A Little Technology Is a BIG Advantage

We've invested in a state-of-the-art, user-friendly PC program which provides you with instant access to vendor information, and direct ordering capabilities to our food service partner. Additionally, you're linked to the entire EmbersŽ family - from your support team at the home office to the other EmbersŽ restaurants themselves. Our proprietary intranet software links you to all of us, and all of us to you. This connection is a key in our competitive edge and our ability to share opportunities to ensure our mutual success.

We Keep in Touch with Each Other

Our entire team is here to support you when you need it. You'll create a strong bond with your support team and can draw from our entire staff of seasoned professionals . . . from marketing and accounting to employee education and cost management. Of course, you'll value the opportunity to visit with other restaurant owners and participate in the open sharing of ideas and best practices.

On a more formalized basis, we schedule regular meetings for the overall organization, allowing quality time for open discussion and continued assessment of our mutual direction an progress.

Let Our Partners Do the Talking

Contact Greg Poling @ 888.805.3448

E-mail: franchisesales@embersamerica.com