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Let Our Partners Do the Talking Sales Performance "If I had to do it again, I'd do it the same
way! My sales have increased substantially. We're seeing
customers that have been loyal to Embers® for many years, just waiting for
an Embers® restaurant to come to the community. We see new
faces in the restaurant every day. Now I' working on a second
restaurant." "Our sales increases have been tremendous week after
week! It's brought the fun back into the restaurant business for me,
my wife and our entire staff." The "Brand" Advantage "Through the power of the Embers® brand and
effective advertising, I've been successful at pulling Traffic off of
I-94, in addition to giving the local community a reason to again
patronize the restaurant." "Without belonging to the Embers® Program, I
might not be in business today. Our market has experienced an
over-development of restaurants, including many major franchise
brands. As part of the Embers® family, I have the brand and
the tools to compete on their level. Embers® doesn't want to
run my business, they simply want me to be more successful." "In my 13 plus years in the restaurant business, I've
found that restaurants with the openness to try new things in order to
bring customers in remain successful. The Embers® brand was
the best way that I could see to generate new customers. Customers
know what to expect, even those who have never eaten in my restaurant
before. The Embers® concept is the only way that small family
owned restaurants can compete with the Perkins, Applebee's and Denny's of
the world." High Quality Standards "I love the food! I believe that our food
quality is second to none in the family segment. I spent over 10
years with Perkins and truly believe that product for product, our quality is
superior. This one factor was instrumental in shaping my opinion of what
Embers® is all about. The best food quality at a
reasonable family restaurant price." "With having owner/operators in their restaurants,
there is a continuous demand for high quality products. With Embers
® giving me the opportunity to "test" new products in my
restaurant, they make me an important part of the decisions made." Integrity and Values "The Kristal family (Henry and David) have been a
great source of support for my family and me. Having the opportunity
to first work for them and now with them has been a blessing. They
have gone out of their way to make sure I was successful in both my
personal and business life. They are the type of people everyone should
have the good fortune of knowing in life." "Fergus Falls is a very family-oriented community,
and by joining Embers®, the family values and traditions keep
growing. Embers® represents a collection of great
restaurants, owned an operated by families in the communities that share the
same commitment to quality and values." Purchasing Power "Purchasing power is power! Embers® gives us
the opportunity to buy great raw products at very good pricing, due to their
relentless work with the suppliers on price an quality. Power in
numbers works. As an independent, I would be buying at what I thought
was the right price. Now I spend that extra time with my staff and customers,
knowing that Embers® staff is working hard for my family and
me. In my restaurant, time savings adds to my quality of life, not
to mention that of my family." "Through the purchasing programs alone, we've been
able to dramatically reduce our food cost. Having access to others
who truly have our best interests in mind gives me a sound
peace-of-mind. I'm confident that our co-op board will welcome the
results. Great Support "In the short period of time that we've been a part
of the Embers® family, we've been extremely impressed with the
level and quality of assistance provided to us. Although our sales
have always been strong, the lack of a "system approach"
prevented us from generating profits worthy of an operation our size - not
anymore!" "I was at Mr. Steak for ten years, went independent,
and had never been open for breakfast. Needless to say, I had to
learn how to do breakfast and their support team handled the challenge
extremely well. The public welcomed the change with open
arms. As a result of their efforts, my food costs are down several
points, sales and customer counts dramatically up, and my feeling of
independence is intact." A Unique Business Opportunity "Coming from an Executive Chef's position with
Rainforest Cafe, it was important for me to find a restaurant concept that
would both support me as a business owner and provide me the flexibility
to apply my culinary skills. I found that opportunity with Embers® ." "Embers® is on the cutting edge for anyone who
wants to compete in the family dining market and win! The concept,
energy and people moving this collection of family restaurants forward is
what keeps me energized and excited. What makes this even more
interesting is the opportunities that lie ahead for not only existing franchisees
but for those coming on board and adding their touch to the system as a
whole." "I think the biggest reason I joined Embers® was because I caught the vision of Henry and David. The
vision of independent owners joining forces together and fighting back
against the big guys; of bringing more customers into my restaurant.
We've kept our individuality, while receiving the tremendous advantages of
a large scale operation." Support Programs - Conversion & Start Up Contact Greg Poling @ 888.805.3448 OR E-mail: franchisesales@embersamerica.com |
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